Team Panther — Turning team loyalty into wildlife action
Team Panther is a conservation campaign created to connect the energy of sports culture with wildlife protection. The visual identity was designed to feel bold, unified, and recognizable, drawing inspiration from sports crests, the Florida panther, and the natural paths the species travels.
The logo brings those ideas together through a shield-inspired form, organic curves, and a simplified panther silhouette. The result is a mark that balances the strength and community of sports branding with the movement and character of the natural world.
Year
2025
Scope
Logo Design
Campaign Design
Logo Development
The Team Panther logo is inspired by the Florida panther, the physical trails traveled by the endangered species, and the shield shape commonly seen in sports crests and team emblems. The shield represents both the protection of the Florida panther and the sense of unity, pride, and collective identity found in sports culture.
Panther
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Movement
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Shield
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Team Panther Logo
